What crap. I mean, ya it looks pretty and sounds great, but Blizzard cinematics always do.
This is one of the most boring cinematics I've ever seen Blizzard put out. They should be embarrassed by it. We don't need to see Arthas in every minute of every Blizzard cinematic. We know his story, we don't need to hear it yet again. Where were new player abilities in the cinematic? Where were the Death Knights (besides Arthas of course)? Where was the catch phrase?
Where were there any varieties of races and classes? I only saw three things. Arthas/Lich King (wow, haven't seen that before), a Frost Wyrm (okay, so that was new and kinda cool), and a horde of generic Scourge soldiers (BORING).
I wanted to see a few Death Knight's fighting Nerubians in Azjol-Nerub as they make their way to Anub'arak. I wanted to see an Orc Warrior utilizing Titan's Grip. I wanted to see Tirion Fordring wielding the Ashbringer and leading a charge of Paladins into a demon infested area. etc.
It just seems to me that Blizzard looked at everything that we like in the cinematics and took it out.
My final grade? 4/10 King Terenas' monologue "saved" it from being a complete pile of crap.